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As we said on the first page, making your voice heard in Washington can be difficult. There a lot of other
voices out there with different points of view, working hard to make their case heard as well. What are you
going to do?
Here are some ways I can help:
PR strategy -- You need to refine a message, find friends and pick targets for your arguments
Media Relations -- You need to know how to approach a reporter to sell your story.
Writing and editing -- Your releases, letters and op-eds need to be written clearly.
Research -- You need the facts to bolster your campaign.
The first step to any public policy campaign is to
figure out what it is you want to accomplish, and then
work back from there.
I can help you find the big picture, and then work to
refine it for best presentation. Then we will decide
which tools can be best used to make your case --
news releases, media events, op-eds, letters to the
editor. The shape of the issue also defines how you
can recruit allies to the cause.
Working with reporters isn't always the easiest of
tasks. With 25 years in the news business as a
reporter, and then on the PR side, I can help in
finding angles and pitching stories that will appeal
to reporters and editors.
I can also help you get ready to answer
questions, set up interview, prep you for media
events and work on follow-up activities.
Sometimes, all you need is someone to help find
some facts to bolster your case. Research is
more than going to Google. It's knowing where to
look for specialized data, legislative or regulatory
information.
Let me put my reporting hat on to find out what
you need to make the best case possible.
Whether you need a new release, a 250-word
letter to the editor, or a longer op-ed, Art can write it
for you. Often, you need something quickly, and I
can do that as well, having spent most of his career
in the fast-paced world of daily journalism. If you've
already written something to be edited, I can do that,
too.